Key hashtags used on social networks during the arab spring and their influence on the political life of society

The article is dedicated to the study of the phenomenon of hashtaging. The importance of the study is determined by the need to comprehend the main social and political processes presented in the texts of media discourse, in particular in the texts of social networks, in order to identify key events at the present stage of development through linguistic analysis. The novelty of the research is seen in the fact that the hashtaging process is considered as a new linguistic phenomenon that can determine political, economic and social processes. The purpose of the article is to study the protest movements on the example of actions in social networks during the Arab Spring. The main research method is the case method. The main objectives of the study include the process of identifying the topic of hashtags and determining the basic principles of word formation in the process of protest movements on social platforms. The results of the research include the identification of six key themes of hashtagged lexemes (date of event, country of event, venue, call for union, topic of protest) that cover protests, and language compression, which is often used in the hashtagging process. The prospects of the research are determined by the fact that the process of deciphering hashtags by identified patterns becomes possible for use in other protest movements around the world. Important attention is paid to deciphering a certain number of hashtags in order to understand the extralinguistic situation that they represent. It is highlighted that the principle of saving speech efforts is widespread on the social platforms. Through statistical analysis, the ideas regarding the linguistic character of these units are confirmed: the process of reduction acts as a formative process in their creation; the usage of abbreviated hashtags in political texts seems to be a frequent and natural principle in modern virtual discourse.

1. Recuero, R. Social networks and civic mobilization in Latin America: [website]. – Connected Learning Alliance, 2011 - URL: http://dmlcentral.net/blog/raquel-recuero/social-networks-and-civic-mobilization-latin-america (date of access: 22.03.2021).

2. Leggio, J. Mumbai attack coverage demonstrates (good and bad) maturation point of socialmedia: [website]. - ZDNet(2008 - URL: www.zdnet.com/blog/feeds/mumbai-attack-coveragedemonstrates-good-and-bad-maturation-point-of-social-media/339 (date of access: 22.03.2021).

3. Alekseev, A. V. Elements of the semantic field of the SOSBLAKAUSTRALIA protest movement. Diachronic aspect / A. V. Alekseev // Modern scientist. - 2021. - No. 2. - Pp. 234-238. - EDN LMCEZC.

4. Alekseev, A. V. The phenomenon of the multilingual impact of the protest movement on the population in the process of virtual communication during the presidential elections in Brazil in 2018 / A. V. Alekseev // The World of Science, Culture, Education - 2022. - No 3(94). - Pp. 425-428. - DOI:10.24412/1991-5497-2022-394-425-428. - EDN JIUOWU.

5. Mansour, E. The role of social networking sites (SNSs) in the January 25th Revolution in Egypt / E. Mansour // Library Review, 2012. - 61(2) - Pp. 128-159. - URL: https://doi.org/10.1108/00242531211220753.

6. Allagui, I. and Kuebler, J. The Arab Spring and the role of ICTs: editorial introduction/ I. Allagui and J. Kuebler // International Journal of Communication, 2011. - Vol. 5. - Pp. 1435-1442.

7. Salem, Fadi, Mourtada, Racha. Civil Movements: The Impact of Facebook and Twitter/ Salem, Fadi, Mourtada // Dubai School of Government. Arab Social Media Report, 2012. - 1 (2) - Pp. 1-29.

8. Rainie Lee and Wellman Barry. Networked: The New Social Operating System// L. Rainie and B. Wellman // Boston, MA: The MIT Press, 2014. - P. 207.

9. DSG (Dubai Smart Government Establishment):[web-site]. - Dubai, 2011 - URL: www.dsg.ae/NEWSANDEVENTS/UpcomingEvents/ASMROverview2.aspx (date of access: 06.08.2022).

10. Chorev, H. Social media and other revolutions/ H. Chorev // Telaviv Notes. -2011. - Vol. 5. - No. 19. - Pp. 1-5.

11. Rob Lever. Debate flares on 'Twitter revolutions,' Arab Spring". Dawn: [website]. - Karachi, 2013 - URL: https://www.dawn.com/news/791757 (date of access: 06.08.2022).

12. Steinert-Threlkeld, Z. C., Mocanu, D., Vespignani, A. et al. Online social networks and offline protest. EPJ Data Sci. 4, 19 (2015). - URL: https://doi.org/10.1140/epjds/s13688-015-0056-y.

13. Alekseev, A. V. Hypertext as a result of semantic compression in the texts of web 2.0 / A. V. Alekseev // The World of Science, Culture, Education. - 2021. - No 1(86). - Pp. 416-419. - DOI:10.24412/1991-5497-2021-186-416-419. - EDN SLVQGJ.