Presentation specificity of gluttonic communication in Japanese culinary anime

Abstract

This article is devoted to the problem of the gluttonic picture of the world and its implementation in the form of Japanese gluttonic discourse as a phenomenon with high communicative significance. The relevance of the study is due to the fact that detailing the ethnocultural specificity of the sign reflection of the gluttonic aspect of the ligvosemiotic picture of the world helps to improve intercultural understanding and strengthen ties between different communities. The study is also of interest due to the small number of studies in this area and the growing interest in the study of gluttonic discourse, which is one of the most important types of communication. The purpose of the study is to identify the presentation specificity of Japanese gluttonic communication using culinary anime as an example. As a result of the study, we come to the conclusion that the presentation function of anime is realized through gluttony signs as a means of influencing society and, therefore, forms dominant cultural preferences and gastronomic stereotypes of behavior. In anime, there is a clear consistency of non-verbal means with verbal components that allow us to interpret the image. The presentation of anime is realized through adjectives and adverbs that convey a clearly expressed positive assessment when describing the taste of a dish, its texture and other qualities, which may include descriptions of dishes, the general atmosphere, relationships with other participants in the discourse. Color, which builds an associative series, additional graphic elements and sound accompaniment, acquires special significance in the presentation of gluttony signs in anime. Moreover, the setting of the frame, the use of a close-up, as well as quickly changing pictures become an additional means of artistic impact on the viewer, enhancing the effect of gluttony communication.