Lexical-semantic and structural-grammatical characteristics of ergonyms in Yakutsk

The article presents the results of an analysis of ergonyms in Yakutsk. The study focuses on commercial names of grocery stores and food service establishments (restaurants, bars and banquet halls). This topic is of interest due to the dynamic development and evolution of ergonyms in Yakutsk, with the emergence of new strategies for attracting potential customers and service users. This opens avenues for further investigation of ergonyms, as their study constitutes an important direction in understanding the regional specificity of urban speech. The linguistic landscape of Yakutsk is multifaceted and diverse, encompassing numerous ergonyms that warrant comprehensive linguistic study. The scientific novelty of this research lies in the description and integrated study of ergonyms in Yakutsk, an area that remains under-explored. A systematic analysis of Yakutsk ergonyms, incorporating previous research, has not been conducted previously, underscoring the relevance of this study. The aim of this research is to identify the main characteristics of ergonyms, new methods of influencing potential customers, and specific features of ergonym functioning within the linguistic landscape of Yakutsk. We examined city ergonyms from various perspectives, constructing a motivational classification of ergonyms, analyzing ergonyms, and determining strategies for attracting potential consumers of goods and services. The article analyzes a continuous sample of ergonyms from the information system website “2GIS”, the Internet portal “Ykt.ru”, materials from the information agency LLC “Yellow Pages, 1997-2025” and personal observations. The practical value of this study lies in the fact that the methodology proposed in the article for analyzing regional ergonyms can be applied to the study of commercial names in other regions. Furthermore, a comparative aspect of ergonyms in different cities of Russia could be the direction of further research, in order to find the reasons for the similarities and differences in these systems. The research methodology is based on the identification, description, enumeration, and linguistic analysis of ergonyms in the town of Yakutsk.

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