SWOT analysis of the anthropological image of the Bashkir in fiction

The article explores the anthropological dimension of the image of the Bashkir people, one of the ethnic groups inhabiting the Russian Federation, as presented in literary works. The study employs SWOT analysis, a methodology traditionally used in business and now adapted for literary analysis. SWOT, an abbreviation for Strengths, Weaknesses, Opportunities, and Threats, is applied here to provide a structured framework for examining the literary-anthropological portrayals of the Bashkir people created by both Bashkir and Russian writers, poets, and playwrights. The absence of formalized economic categories in the general SWOT framework allows its application across various disciplines, including the humanities, making it well-suited to constructing an objective view of these literary images. Strengths: This section examines literary-anthropological images of the Bashkir people that reflect the strong aspects of the characters, highlighting models of behavior deemed worthy of emulation. Weaknesses: This section analyzed literary-anthropological images of the Bashkir people that reflect the weaker aspects of the characters. These weaknesses, as portrayed by the authors, represent shortcomings and limitations that may hinder development. These are vulnerabilities consciously included in the literary works to create contrast and accentuate the strengths of the positive image of the nation. Opportunities: This section explores images of the Bashkir people that reflected in Russian literature, which highlight positive qualities and play a significant role in creating a positive image of the nation. Threats: This section addresses negative images of the Bashkir people in Russian literature, which significantly damage the image of the nation and are beyond the direct control of the Bashkir people themselves to prevent. The aim of the study is to present a literary-anthropological image of the Bashkir people in a broad temporal and spatial perspective.

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